We're expanding... again!
Estimated reading time 2 minutes
Jacques Hermes, a distinguished menswear & accessories brand based in Thessaloniki, has been active in the Fashion sector since its establishment in 1989.
From then until today, there have been many fluctuations in the dynamics of the brand. There were not a few pleasant moments, but there were also difficulties... Using as her weapon an unwavering focus on customer satisfaction & excellent service, she achieved continuous expansions into new areas and markets.
Jacques Hermes Network of Crafts, Stores and Shop in Shops in 2002. (Wider area of Thessaloniki, Central Macedonia).
At the height of this phase of its history, Jacques Hermes had managed to have stores and branches in major cities such as: Athens, Thessaloniki, Dusseldorf, Hanover, Berlin, Frankfurt, Moscow, Kiev, Belgrade, Nicosia, Limassol, Dubai, Riyadh, Jeddah, Tashkent, Astana and others.
Jacques Hermes Network of Crafts, Stores and Shop in Shops in 2011. (Eurasia).
Then followed the global economic crisis, which took on major proportions in Greece in 2011. Jacques Hermes managed to stay afloat in these chaotic conditions and ensured the maintenance of its base of activity in Thessaloniki.
This re-centralization may have deprived the company of a piece of its buying public, but it also made it particularly resilient in difficult circumstances. Thus, he managed to pass the next possible test without losses. Jacques Hermes has fully responded to the special conditions of the period of the COVID-19 pandemic.
Studying its past, the company designed a new strategy, in which the central role is the investigation of innovative methods to expand its reach in the market again, as well as to increase its efficiency. In this context, Jacques Hermes chose to work with Skroutz Marketplace, a leading e-commerce platform in Greece. Through Skroutz, she can access a larger customer base, expand her business across Europe and be exposed to a wider buying audience.
This move provides Jacques Hermes with many advantages. Worth mentioning is the characteristic ease of reaching customers across the European Union who do not have to worry about customs clearance or additional taxation. Thus, the company expands its activities again throughout Europe and contributes to the efforts made for the integration of the Union's economy.
So it is clear that now the brand seeks to restore its old range but in a different way. By using technology. Thus, it leverages advanced tools like artificial intelligence to optimize its market performance. Using data analysis and machine learning algorithms, it continuously improves product listings, pricing strategies and customer acquisition methods.
In the company's philosophy there is the constant search for innovations, a practice that makes possible the modernization of services but also the increase of reliability and range. Its future seems promising, as the collaboration with skroutz has brought an increase in sales and in the smiles of customers, Greek and non-Greek. However many changes there may be in the ever-unpredictable continuum, Jacques Hermes can assure you that its commitment to excellence and satisfaction will remain unwavering.