We're expanding... again!
Estimated reading time 2 minutes
Jacques Hermes, a distinguished men's clothing & accessories brand based in Thessaloniki, has been active in the Fashion sector since its founding in 1989.
From then until today, there have been many fluctuations in the brand's dynamics. There have been many happy moments, but there have also been difficulties... Using as its weapon its unwavering focus on customer satisfaction & excellent service, it has achieved continuous expansion into new regions and markets.
Jacques Hermes Network of Crafts, Stores and Shop in Shops in 2002. (Greater Thessaloniki area, Central Macedonia).
At the peak of this phase of its history, Jacques Hermes had managed to have stores and branches in major cities such as: Athens, Thessaloniki, Düsseldorf, Hanover, Berlin, Frankfurt, Moscow, Kiev, Belgrade, Nicosia, Limassol, Dubai, Riyadh, Jeddah, Tashkent, Astana and others.
Jacques Hermes Network of Crafts, Stores and Shop in Shops in 2011. (Eurasia).
Then came the global economic crisis, which took on major proportions in Greece in 2011. Jacques Hermes managed to stay afloat in these chaotic conditions and ensured the maintenance of its base of activity in Thessaloniki.
This re-centralization may have deprived the company of a portion of its purchasing audience, but it also made it particularly resilient to difficult conditions. Thus, it managed to pass the next major test without losses. Jacques Hermes fully responded to the special conditions of the COVID-19 pandemic period.
Studying its past, the company designed a new strategy, in which the exploration of innovative methods plays a central role in order to expand its market reach again, as well as to increase its efficiency. In this context, Jacques Hermes chose to collaborate with Skroutz Marketplace, a leading e-commerce platform in Greece. Through Skroutz, it can access a larger customer base, expand its activities throughout Europe and be seen by a wider purchasing audience.
This move provides Jacques Hermes with many advantages. Notable among them is the ease of reaching customers throughout the European Union who do not have to worry about customs clearance or additional taxation. Thus, the company expands its activities again throughout Europe and contributes to the efforts made to unify the Union's economy.
It is clear that the brand is now seeking to restore its old reach but in a different way. By using technology. Thus, it leverages advanced tools such as artificial intelligence to optimize its performance in the market. By using data analysis algorithms and machine learning, it is constantly improving its product listings, pricing strategies and customer acquisition methods.
The company's philosophy is based on the constant search for innovation, a practice that makes it possible to modernize services and increase reliability and reach. Its future looks promising, as the collaboration with skroutz has resulted in increased sales and smiles for customers, both Greek and non-Greek. No matter how many changes there may be in the always unpredictable future, Jacques Hermes can assure you that its commitment to excellence and satisfaction will remain unwavering.